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Adding Dynamic Content 301
For example, if you are a trader wishing to sell a quantity of bricks you could
create an E-Commerce button (as a Buy Now link). This option would make an
assumption about the potential transaction, i.e. that all the bricks are the same
style/colour and that the buyer would wish to purchase a fixed amount.
This is because a link is only a button and cannot host any "interactive" buying
options that would be need for more complex purchases. One buyer's click will
buy a standard product offeringnothing more. Useful in some situations but in
others completely inadequate.
More complex purchases using E-Commerce Forms offer user interactivity
coupled with flexibility. If we take the brick trader as an example again, a form
can be used to host quantity and brick style/colour options so that the customer
has control and can get what he/she wants!
Here the web visitor has chosen to buy 3600 bricks of style "Clamp - Orange."
For e-commerce scenarios, where many items are to be offered for sale, it's
possible to store items for sale in a Serif database (.sdb) specially structured for
use with e-commerce. By adding repeating forms (or areas) on your page, the
database items can be listed after database merging, and offered for sale. See
Using database merge with e-commerce in online Help.
The dialog that is displayed when you add an e-commerce object will entirely
depend on the currently enabled shopping cart provider (see Configuring your
Shopping Cart provider on p. 299).
The following procedures assume that PayPal is configured as your
shopping cart.
309


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