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Let the Windows
Store work for you
Windows 8 introduced the world to
the Windows Store for downloading
and discovering great apps. The
Windows Store continues to evolve
with discovery, merchandising and
monetization choices that can help
you grow your business.
The Windows Store is all about
highlighting great apps and increasing
userengagement―andthat’sreected
in new features and an updated
design. Fresh layouts and categories
like ‘Picks for You’ and ‘Best Rated’
encourage users to explore new
entries. Windows Store apps are now
included in dynamic suggestion lists
and more prominently displayed in
search results. Apps are automatically
updated by default, so you can feel
condentthatmostusershavethe
newest and best version of your app.
Best of all, the Windows Store now
comes pinned to the taskbar, providing
a standing invitation – and one-touch
access―fordesktopuserstogo
app-shopping.
Additionally, the Start screen helps
userssee,ndandenjoytheirappsby
letting them choose how apps are
arranged and by reminding them of
apps they’ve recently installed. Users
canalsouseBingSmartSearchtond
apps easily from anywhere in Windows.
This helps to keep the app experience
positive and users eager to spend
more time with their apps.
As an app builder, you’ll be able to
access detailed app analytics, from
howcustomersarendingyourapp,
to the types of people downloading it,
todetailednancialreports.Youcan
also explore metrics about trends
throughout the Windows Store as a
whole, so you can see what types of
apps have been popular in different
markets and use that information to
plan new apps or new features.
The Windows Store has
evolved in ways to help
grow your business,
including helping users
discover new apps with
personalized
recommendations, curated
collections based on their
interests, and spotlights on
new and featured apps.
Additionally, a persistent
navigation bar has been
added, making it easier to
ndaccountinfoalongwith
app categories and
collections.
Windows 8.1 Product Guide86 – 87
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