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Reach more
app lovers on
more devices
The Windows Store offers global
reach to more than 240 markets; more
markets means more potential
customers.Thestorehandlesnancial
transactions and currency conversions,
making it easy for you to get paid for
sales around the world.
From the smallest tablets and
convertibles to high-powered PCs and
All-in-Ones, Windows 8.1 offers
customers a range of great devices and
customization options at many price
points,sopeoplecanndthePCor
tablet that’s just right for them. With a
broad reach across a diverse range of
connected devices, Windows 8.1
provides a powerful opportunity to
reach a large and engaged user base.
To make it easy for your app to run
awlesslyonallthosedevices,we
provide the tools you need for app
design, development and deployment.
Build it once, and then deploy your
apps to any supported form factor.
And once someone downloads your
app, it’s associated with their Microsoft
account, so it’s ready for them on all
their Windows 8.1 devices.
More opportunities
for revenue
As you build apps, the Windows Store
is designed to help you build a
business too. More currencies are now
supported, giving you access to more
than 240 global markets. New for
Windows 8.1, Windows Store gift cards
can be applied to a users account for
use across Windows Store, Windows
PhoneStoreandXboxLive
Marketplace.
Additionally, limitations on in-app
purchase catalog size have been
removed, enabling large catalogs that
you can continue to build over time.
The Windows Store commerce
platform also now offers support for
consumable in-app purchases that can
be purchased by a customer, used, and
then purchased again. And if you use a
third-party commerce system for
in-app purchases, you can keep up to
100% of that revenue because the
Windows Store doesn’t charge fees for
third-party transactions.
Windows Store gift cards allow
users to make purchases in
a wider variety of markets, and
cards can be used across
Windows Store, Windows
PhoneStoreandXboxLive
Marketplace.
Windows 8.1 Product Guide84 – 85
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