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The “Pay by Email” Option
Example 2: email Received By Shopper
In the email received by the shopper, PAY NOW! Button will send the shopper back to the payment page
where they can finish the transaction. There is no need to login or fill the shopping basket again.
When to use:
When you experience a high level of fall-out on the payment page. Adding an email option will
enhance conversion.
To enable someone to prepare the shopping process and have it paid by a relative or friend (children,
presents, secretary/assistant, finance department, etc).
Copyright © Adyen B.V. 2010 5
5


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