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SCORING THE COMMERCIAL
1. Open Mixcraft and select the Recording Yourself or Your Band template.
Mixcraft will load eight audio tracks into the Workspace. Depending on what the music
arrangement calls for, delete tracks or add additional audio/virtual instrument tracks.
2. Import your commercial into Mixcraft. From the top menu select Video Add A Video File >
Select the video file. Currently, Mixcraft only supports .AVI or .WMV file types.
Delete any unnecessary music or sound effects that might accompany the video. To do this,
first you may have to unlink the audio and video tracks. Left-click-hold and sweep-select
the video and audio tracks. Release. Now, on either of the tracks: right click > Link >
Unlink Selected Tracks. The tracks will now be unlinked. You can now right-click on the
unwanted audio track and select “delete.” Be careful not to delete any dialogue or audio
sounds that need to be retained.
An imported video. Note: the linked audio track’s regions have been deleted.
3. Editing the video. Before scoring, complete all video edits. With Mixcraft, users can remove,
arrange, or repeat parts of the video Prior to adding music, complete all video edits to your
movie. For instance, you may want to short, remove, or repeat certain areas of the video.
Here are some edits that will help:
A) Splitting video sections: To rearrange segments of a video, start by “splitting” or
cutting a movie into smaller video regions. Right click on the movie and select “Split”
(Crtl + T). Next, simply drag and move the new region on the track. Try looping a
small section of the video for a “stutter edit.”
B) Trimming video clips: Trimming videos regions can shorten or extend the region on
the timeline. To trim, move the cursor near the ends (beginning or ending) of the video
region: a double-sided arrow will appear. Next, click and drag left or right to trim the
region to the desired length.
C) Deleting video: Remove parts of a movie by selecting and highlighting video regions
and hitting delete on the computer keyboard. An effective strategy is splitting
unwanted movie sections into regions and then deleting them.
4. Brainstorm music ideas: Before you begin producing music, contemplate which music style
would best compliment your product. Pairing a light orchestral arrangement with a
commercial endorsing cheese or wine might be a more effective selection than, perhaps,
trance or house music. Alternatively, house and trance music might work well to showcase
a high-end sports car commercial.
5. Approaching the commercial’s score: Once you have picked a music style for your
commercial, begin creating the accompanying music using Mixcraft’s loops, Mixcraft’s
virtual instruments or by recording your own music. In this demonstration, we will use
Mixcraft’s loops to build our score.
TIP:
If the video cannot
initially be ripped
into .AVI or .WMV, it
must be converted
to one of these
formats to be
compatible with
Mixcraft
193


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