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Mixcraft’s Loops. Though, student can compose, record, and edit their own music,
Mixcraft loops are a great tool for scoring a commercial. In the Tabs Area, select the
“Library” tab and search through the instrument categories. If your computer is connected
to the internet, users can preview and download each loop by clicking the green play
button next to the file name.
Mixcraft’s Loop Library is filled with drum and instrument loops.
6. Loop Arrangement. Because the commercial is relatively short, the music does not
necessarily require a complete structure of beginning, middle and end. Often, beginning
with an explosive drum loop will suffice for an introduction. Experiment with different
loops and arrangements.
7. Product/Company theme. Have students compose a theme for the product or company.
They can use Mixcraft loops or use their own recordings. Have them try the theme at the
either the beginning or the ending of the commercial. Write a witty slogan to be sung or
spoken over the theme.
8. Finishing with sounds effects. A great strategy for scoring a commercial is to add sound
effects that correspond to specific actions or events on film. A commercial that has a cop car
enter the opening shot chasing a speeding Trek bicycle rider might get more immediate
attention if the “siren” is blaring – adding sound effects heightens our alertness. Make
sure the video track images and sound effects regions on the audio tracks are aligned
properly so that sounds coincide with the intended video content. The siren needs to
accompany the grand entrance of the cop car not come blaring in long after the black
and white has exited the shot.
9. Mixing Down. Once the commercial is finished, mix down the video by selecting
File > Mix Down To… > Select either .AVI or .WMV.
10. Marketing: With the completed commercials, organize a viewing session in which students
can analyze the results. Administer a survey or have a class vote on which commercials
were the most effective in attracting customers. Why were some commercials more effective
than others? What worked? What didn’t? Why?
ADDITIONAL LESSON PLANS
Movie Preview: There are, of course, several other mediums that use music to attract its audience.
Movie previews are short, heavily edited teasers that use music, dialogue, and sound effects to
bring the film to life. The goal of course is to compel the audience to see the film even if it turns
out later (surprise!) to be a total stinker. Design a lesson plan in which students create a 1 to 2
minute movie preview. Supply video footage to the students. Students can then edit the audio and
add music where necessary. The goal is to make a teaser that sells an absolutely “must see” movie.
FURTHER READING
Elin, L. & Lapides, A. Designing and Producing the Television Commercial.
Richter, T. The 30-Second Storyteller: The Art and Business of Directing Commercials
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