Manual Serif WebPlus 8 (page 79 of 92) (English)

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Web Design from Scratch 83

Don’t assume that your existing content is going to satisfy Web visitors

before it’s been enhanced in various ways. Quite often, traditional

content needs to be “massaged” in order to translate successfully to the

computer screen. It’s a lot like adding motivational bells and whistles

to an instructional program for reluctant learners. In the early days of

the Internet, text and hypertext links were sufficient to keep scientist-

users entertained and enlightened. While one can certainly still design

elegant screens to display text-only material, one can’t turn back the

clock. Today, users expect to see pictures (or at least graphic elements),

colors, buttons, and other interface attributes. They certainly don’t want

to become bored or get lost. Your goal should be to minimize any

negative first reactions to your site, while maximizing the rewards for

each user.

Site Structure

It probably goes without saying (but we’ll say it anyway) that before

starting a site from scratch, you should have mapped out on paper

exactly how many pages you’ll need, what the basic composition will

look like, and how the pages will be linked together.

Unlike a magazine or newsletter, a Web site doesn’t depend on a linear

page sequence. It makes more sense to think of your site in spatial

terms, like a house that people will explore. You can generally assume

that visitors will come in through the front door (the Home page)—but

where they go after that depends on the links you’ve provided. These

are the corridors that connect the various rooms (sections) of the site.

Each room might have a few side doors, but don’t let the visitors get

lost! Graphic aids like a navigation bar, or clear labeling and/or color-

coding for the various sections of the site, can help immeasurably, but

only if you include them in your design scheme.

As you draw up the blueprints for your site-to-be, here’s one useful

approach to mapping the content you plan to put on the site to the

physical pages that will contain and display it. It’s called the

section/level model.

♦ A section is a category, like “Company News,” “Products,”

“People,” or “Links.” The various sections are typically listed on

the site’s Home page. Each page on the site belongs to a particular

section. And unless there’s only one page in a given section, the

section has its own menu page.

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Serif WebPlus 8 Manual

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