Manual Serif WebPlus 8 (page 37 of 92) (English)

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36 Working with Text

♦ A Web site’s Background, which is applied to every page, can be

either a solid color or a tiled (repeated) picture, usually a bitmap

pattern. The tiled picture option works just like desktop

“wallpaper”—so a small bitmap can go a long way. The color

scheme sample shows

if the scheme uses a tiled bitmap.

You can modify the basic colors

(and Web colors) in a scheme, or

set a different background bitmap,

using the Scheme Manager,inthe

same way that you’d modify the

scheme’s five basic colors. To

display it, right-click the scheme

name (or click the Tools menu)

and choose Scheme Manager....

 Before continuing to the next chapter, you may wish to save your

work.

Design Tips

You’ll find general advice on text usage interspersed throughout the

“Web Design from Scratch” chapter. Rather than recap what’s said

there, we’ll just make a few special points:

♦ Hardly anyone actually prefers reading computer text over

traditional print. Try to make your text inviting, at least. As a rule,

users should be able to view each text block in the browser

window without scrolling. Use short, newspaper-style paragraphs,

not flowing, book-length ones. The “inverted pyramid” style of

writing found in journalism works well on Web pages, too: use a

strong lead-in and place essential information up front.

♦ There’s plain text, and then there’s hypertext (linked text). As a

Web author, writing well is only part of your job. Adding

hyperlinks that enhance access to your key ideas is an equally vital

task.

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Serif WebPlus 8 Manual

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