Manual Serif WebPlus 10 (page 211 of 240) (English)

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Inserting an e-commerce object (PayPal)

The creation of e-commerce objects within WebPlus takes a Wizard-based

approach. An e-commerce object can be added to the web page as a form or

link (i.e., a simple button or any object's hyperlink) by completion of a series

of dialogs. Whether you choose to use forms or links depends on the

characteristics of the items you are planning to sell, and how you want to sell

your goods.

For example, if you are a trader wishing to sell a quantity of bricks you could

create an E-Commerce button (as a Buy Now link). This option would make

an assumption about the potential transaction, e.g. that all the bricks are the

same style/colour and that the buyer would wish to purchase a fixed amount.

This is because a link is only a button and cannot host any "interactive"

buying options that would be need for more complex purchases. One buyer's

click will buy a standard product offering—nothing more. Useful in some

situations but in others completely inadequate!

More complex purchases using E-Commerce Forms offer user interactivity

coupled with flexibility. If we take the brick trader as an example again, a

form can be used to host quantity and brick style/colour options so that the

customer has control and can get what he/she wants!

Here the web visitor has chosen to buy 2600 bricks of style "Clamp - Orange".

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Serif WebPlus 10 Manual

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