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Chapter 8 App and book distribution 69
Once an app is assigned to a user via MDM, it appears in the purchase history of the App Store
for that user. The user can be prompted to accept installation of the app or, in the case of a
supervised iOS device, the app can be silently installed.
If any apps that aren’t already installed on a device are pushed using the Push VPP Apps task,
they’ll be automatically removed when a user unenrolls from MDM.
Apps and books distributed with managed distribution are not shared with family members
when using Family Sharing.
Custom B2B apps
Custom apps that a developer creates or customizes for your business (B2B) can also be
purchased via the Volume Purchase Program.
Developers registered in the iOS Developer Program can submit apps for B2B distribution using
iTunes Connect, which is the same process used to submit other apps to the App Store. The
developer sets the price per copy and adds your Volume Purchase Program Apple ID to their
authorized B2B purchasers list. Only authorized purchasers are able to see or purchase the app.
B2B apps aren’t secured by Apple—the security of the data in an app is the responsibility of the
developer. Apple recommends using iOS best practices for in-app authentication and encryption.
After Apple reviews the app, you use the Volume Purchase Program website to purchase
copies as described in Purchase apps and books in volume. Custom B2B apps aren’t listed on
the App Store—you purchase them through the Volume Purchase Program website.
In-house apps
Develop iOS apps for use by your organizations employees using the iOS Developer Enterprise
Program. This program oers a complete and integrated process for developing, testing, and
distributing your iOS apps to employees within your organization. You can distribute in-house
apps either by hosting the apps on a simple, secure web-server you create internally, or by using
a third-party MDM or app management solution.
The benets of managed apps with MDM include the ability to congure apps remotely, manage
versions, congure Single Sign-On, set policies for network access, and control which apps can
export documents. Your specic requirements, infrastructure, and level of app management will
dictate which solution makes the most sense for you.
To develop and deploy in-house apps for iOS:
1 Register for the iOS Developer Enterprise Program.
2 Prepare your app for distribution.
3 Create an enterprise distribution provisioning prole that authorizes devices to use apps
you’ve signed.
4 Build the app with the provisioning prole.
5 Deploy the app to your users.
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